Your Blueprint for Small Business Success
An entrepreneur is a person who is willing to launch or manage a business offering a product or service while taking on risk to make a profit. Entrepreneurs have the willingness to have big ideas and the daring to execute them. Entrepreneurs don’t see the world as it is but as it can be. If this describes you or your future self, then this is for you. My name is Marv White and I am the author of Seven Pillars to Profit: Your Blueprint for Small Business Success. This is my personal journey on how I got my business to deliver the wealth, lifestyle, and freedom we all deserve.
I know countless entrepreneurs who are working incredibly hard and sacrificing everything to make their business provide the money, lifestyle, and freedom they want. This is the point in starting a business in the first place. We are taught at a young age that hard work will be rewarded. If we just worked harder, we can be successful, but it isn’t true. Busting your hump sacrificing family time, personal time, and your finances can lead to little or nothing in return or even debt.
Working harder is not what makes you successful. Success is achieved when you start working on the right things and stop working hard on the wrong things. My book Seven Pillars to Profit is the blueprint on how to work on the right things. Make your business more successful than you ever dreamed; not by working hard but working on the right things. My blueprint is not about working hard because that is not what makes a success. Working on the right things will get you to what I call the tipping point. The tipping point is the moment where things become so comfortable that what once was work is an abundance of opportunity. Some might say that legendary entrepreneur Elon Musk works hard with 13 billion in net worth and the founder of Tesla, Paypal, and SpaceX. I would say he has an abundance of opportunity and has not worked for a very long time.
This tipping point is what Michael Gerber describes in his book E-Myth about working on your business and not in it. You know longer worry about your business because you have put the systems in place so your business can grow without any day to day input. You don’t have to grind and fight for every percentage of growth because your business is built to do this automatically. Your business becomes a machine that delivers the financial rewards, freedom and the lifestyle you deserve. This does not take genius and is not hard to do. It takes discipline to work on the right things.
The tipping point is a shift from analog to digital thinking. Analog thinking is where you look for a faster horse that can gallop at 30 miles per hour versus 25 miles per hour. Digital thinking goes from struggling to get a horse to 30 mph to achieve 180 mph in an electric car. Analog is uncertain with many variable results while digital is precise with little variability. Digital thinking doesn’t require six times the energy to go from 30 miles per hour to 180 miles per hour. It takes a fraction of the energy of analog thinking. Many are using a sledge hammer for tasks when they should be using a smartphone.
I wrote Seven Pillars to Profit because I was that guy stuck in the analog world. I was hell bent on outworking everyone and growing my business through sheer will and determination. I would be the first to arrive at the office and the last one to leave. I pushed myself past tired to exhaustion and wore it as a badge of honor. It made me feel like I was earning my bones as an entrepreneur and worthy of success, but I was dead wrong!
My business defined me, and it was one of the most important things in my life until my mother became ill. Now the business meant little as I packed an overnight bag one Saturday and boarded a plane for Florida to be with my mom. I stopped caring and walked away from my business that I had built from scratch with blood sweat and tears. At the time the fledgling business had about a dozen employees and a staff that consisted of a book keeper and a supervisor. I left my business in the hands of my team without even telling them I was leaving. I didn’t talk to them for days, and I wasn’t thinking, I was just acting on emotion. The belief in the back of my head on an unconscious level was that the business would fall apart, but I felt after the dust settled I could re-build. After a couple of weeks I told my staff I would be gone indefinitely because I would be helping in the care of my mom; but I also in an emotional free fall and lacked the capacity to do anything else, never mind run a business.
This was my turning point. I was the guy wishing for a faster horse. My days used to be filled with angry customers, no-show employees, payroll, fighting the landlord, collections, and begging for new business, etc… Does any of this sound familiar? I spend a lot of my time officiating daily squabbles between my supervisor, book keeper and employees over petty matters. These would be the people that would run the business. Surely this was a train wreck in progress, but I didn’t care and had no choice anyway.
Over the next several weeks my staff would send me reports of accounts payable and accounts receivable from Quick Books and bank statements. I was shocked to learn that sales did not fall off a cliff, and bank balances were climbing. As time went on and the business was doing well without me, it became evident that most of what I was doing in the business didn’t make any difference. I was swinging a sledge hammer in my business and was only catching air. I was humbled by the fact that the only things that seemed to get results were the things I did on the business not the “work” I did in the business. It was the 80/20 rule in full effect. 80% or more of the work I was doing in the business was a waste of time; although physical and mentally exhausting. I went from working hard in my business to doing nothing! And the company was doing as well or better than if I was there.
This experience proved to me that working hard is not the key ingredient to getting the money, lifestyle, and freedom you deserve from your business. The key is working on the right stuff. It’s about working digitally instead of in analog. Get Seven Pillars to Profit which gives you the blueprint to take your business from analog to digital – from slow hay fed horses to lightning fast electrically charged cars.